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Gaanth
Pe Dhyaan

Early Detection Can Save Lives!

Beyond the pink ribbon lies a deeper story. A story of hope blossoming from awareness. Gaanth pe Dhyaan takes you on a journey through the breast cancer screening movement, revealing its power in early detection and its ripple effect on lives. It’s a reminder that early detection helps save lives.

Event snapshots

Embark on a visual journey through our Breast Cancer Awareness campaign – 'Gaanth pe Dhyaan.'

Join us in spreading the message of vigilance and support, one picture at a time. Together, we stand strong against breast cancer.

01

Ranchi

ranchi snapshots
ranchi snapshots
ranchi snapshots
ranchi snapshots
ranchi snapshots
02

Kolkata

kolkata snapshots
kolkata snapshots
kolkata snapshots
kolkata snapshots
kolkata snapshots
03

Tirupati

tirupati snapshots
tirupati snapshots
tirupati snapshots
tirupati snapshots
tirupati snapshots
04

Dibrugarh

assam snapshots
assam snapshots
assam snapshots
assam snapshots
assam snapshots

Meet the medical experts

Dr Sujata Mitra

Dr. Sujata Mitra

Director, Meherbai Tata Memorial Hospital

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Dr Rajanigandha Tudu

Dr. Rajanigandha Tudu

Medical Oncologist, Ranchi Cancer Hospital & Research Centre

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Dr P Arun

Dr. P. Arun

Director, Tata Medical Center, Kolkata

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Meet the culinary experts

Tata Trusts invited regional chefs to cook up a dish with local flavours and which has a propensity to form lumps if adequate care is not taken. This cooking analogy was applied to nudge women to pay attention to lumps in their breasts. Know more about these culinary experts and the cooking tips they have shared:

Santa Sarmah

Santa Sarmah

Assam

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Ananya Banerjee

Ananya Banerjee

Kolkata

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Priya Gupta

Priya Gupta

Ranchi

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Sailaja Aechuri

Sailaja Aechuri

Tirupati

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Varaprasad Karthyaeni

Varaprasad Karthyaeni

Tirupati

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Laeba Ashraf

Laeba Ashraf

Ranchi

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Community speak

Dr Sujata Mitra

Ms. Vidhi Chandak

CA, Breast Cancer Survivor & Rotarian

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Dr Rajanigandha Tudu

Participant during Gaanth pe Dhyaan

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Dr Sujata Mitra

Participant during Gaanth pe Dhyaan

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Dr P Arun

Participant during Gaanth pe Dhyaan

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Dr P Arun

Participant during Gaanth pe Dhyaan

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How to do self-examination of breast

self examination

1

Stand in front
of the mirror

self examination

2

Check for changes in shape, size of breast and nipple discharge

self examination

3

Examine your breasts using the pads of three middle fingers

self examination

4

Press on every part of one breast in a circular pattern

self examination

5

Use light, medium and firm pressure - feel for any lumps, thick spots or other changes

self examination

6

Check under the areola and then squeeze the nipple gently to check for discharge

self examination

7

Check your armpits and area between collar-bone, shoulder and breast

self examination

8

Repeat the steps for the other breast

Download PDF

Factors that increase your risk for breast cancer

In India, breast cancer is the leading cause of mortality due to cancer, in women. Significant number of lives could be saved if breast cancer is detected early. Stay vigilant for factors that can elevate the risk of developing breast cancer:

  • factors age factors age

    Increasing age

  • factors family history factors family history

    Family history of breast cancer

  • factors obesity factors obesity

    Obesity

  • factors alcohol factors alcohol

    Harmful use of alcohol

  • factors mutations factors mutations

    Genetic predisposition

  • factors menstrual cycles factors menstrual cycles

    Early onset of puberty

  • factors radiation factors radiation

    Exposure to environmental factors eg. Radiation and /or other carcinogens

  • factors breastfed factors breastfed

    Post-menopausal hormone therapy

Source : https://www.who.int/news-room/fact-sheets/detail/breast-cancer

How can you reduce your risk for breast cancer

Here are a few lifestyle changes that can help reduce risk of breast cancer*

healthy weight healthy weight

1

Healthy weight

People who have obesity, compared to those with a healthy weight, are at increased risk for many serious diseases including breast cancer. Postmenopausal women who are obese have a 20-40% increase in risk of developing breast cancer as compared with normal-weight women.

regular physical activity regular physical activity

2

Regular physical activity

Regular physical activity is important for good health and for maintaining a healthy weight which can help prevent breast cancer.

breast feeding breast feeding

3

Breast feeding

Breast feeding lowers a woman’s risk of breast cancer. When a woman is breastfeeding, she undergoes hormonal changes, which delay the return of her menstrual periods. This reduces her lifetime exposure to hormones such as estrogen, which are linked to an increased risk of breast cancer. For every 12 months a woman breastfeeds, her risk of breast cancer decreases by 4.3%**.

Avoiding alcohol Avoiding alcohol

4

Avoiding alcohol

All types of alcoholic drinks are linked with cancer. The more one drinks, the higher the risk of cancer. Excessive alcohol consumption can damage the DNA, increasing the risk of developing cancer.

*References available on request ** Lancet .2002 Jul 20;360 (9328):187-95. Collaborative Group on Hormonal Factors in Breast Cancer Study

Event Reports

Event Reports

Cooking up a new chapter in cancer care: Tata Trusts launches ‘Gaanth Pe Dhyaan’ in Ranchi

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Event Reports

Following a successful launch in Ranchi, Tata Trusts Brings ‘Gaanth Pe Dhyaan’ to Kolkata

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Event Reports

A New Chapter in Cancer Care: Tata Trusts’ Brings ‘Gaanth Pe Dhyaan’ to Tirupati

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Event Reports

Following a Successful Multi-City Awareness Drive, Tata Trusts’ Brings ‘Gaanth Pe Dhyaan’ to Assam

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